Volvo Rents becomes BlueLine Rental. View Press Release
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BlueLine Rental Vision

The BlueLine Rental Vision

Our vision is to be the most trusted brand in equipment rental.

How will we get there?

It's about empathy. We know our customers, whether they work for a big outfit or they're solo contractors.

We know what they do for a living. We know their industries and their projects. We know their obstacles and their motivations.

Most importantly, we know what they need and expect from an equipment rental resource: reliability, productivity, economy, convenience, professionalism, responsiveness, straight answers, and the right selection of safe, dependable, top quality equipment to get the job done.

We also know the character of our customer; hard-working, resourceful, sincere, straightforward, tough and competitive.

By focusing on and paying respect to who they are, the job they do, the way they approach their business and the standards they expect from themselves and their own people, we highlight those same characteristics from BlueLine Rental and inspire the confidence, loyalty and advocacy of our customers.

Every morning, our customers take up the hard work of building a better America for the rest of us. We work for them. BlueLine Rental provides the productive equipment, reliable power, straight answers and ready support that help them turn obstacles into opportunities and plans into progress — on time, on target and on budget. We care as much about our customer’s as the customer himself.

“BlueLine Rental WORKS FOR YOU.”

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