Mission & Values

Our BlueLine Mission

Our name, BlueLine, represents who we want to be for our customers.

Dating back to Medieval times, blue has always symbolized trust, loyalty, confidence and stability, bringing to mind a dependable friend. Someone who is “true blue” is staunchly loyal and unwavering in support.

The ancient Greek mathematician Archimedes was the first to observe that the shortest distance between two points is a straight 
line. Driven by this idea of simplicity, we 
strive to make it easy for our customers to do business with us.

Whether you need a cutoff saw for a day or an excavator for months, BlueLine Rental is committed to shortening the distance between fast.safe.reliable. construction equipment and you completing the job.

Our BlueLine Values


Every BlueLine team member is dedicated to rapidly responding to our customers’ needs.


In all of our rental locations and every time we’re on site, we maintain an unrelenting focus on safety.


As your partner, you can count us to deliver well-maintained equipment on-time, so you can focus on up-time.